How to Set-up a Google Ads Account in 2025
In today’s digital age, online advertising is a powerful tool to boost your business’s visibility and drive targeted traffic. Google Ads, formerly known as Google AdWords, is a prominent advertising platform that allows businesses to reach their target audience effectively. In this guide, we will walk you through the step-by-step process of setting up your Google Ads account to ensure a successful online advertising campaign.
Before diving into Google Ads, ensure you have a Google Account. If you don’t have one, sign up for a Google Account. This account will serve as the foundation for accessing various Google services, including Google Ads.
Google Ads or Google Adwords is a digital advertising platform developed by Google, where advertisers bid to display advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (Google Search Network), mobile apps, videos, and on non-search websites. These services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.
Through Google Ads, you can create online ads to reach people exactly when they are interested in the products and services that you offer.
If you want to reach new customers online, then advertising with Google Ads might be right for you.
When you advertise with Google Ads, you are investing in your business. Make sure you understand how Google Ads works and how this investment can help you grow your business—all within your budget.
What are the Benefits of Google Ads
Google Ads helps to grow business. Online advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they’re searching for your products or services.
Reach your marketing goals
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable “Call” button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:
Set up Google Ads Account and Start Advertising
Create your AdWords account to start advertising your business on Google. We will help you set up your first ad campaign and enter your billing information so you can begin reaching customers. Then sign in to your account and find your new ads on Google.
Follow the Steps below to Create Google Ads Account
Target your ads with keywords
When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.
Get specific about your target audience
When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
Only pay for results
You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.
Measure your ad’s performance
Quickly track your ad’s effectiveness and easily make changes to improve results.
Advertise across platforms
Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.
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